fashion-1683364_1280

DO YOU KNOW WHAT THE FUTURE HOLDS?

Ever wonder what the future might be like? See our version of it in our 2nd fashion editorial video “Future of Fashion” featuring designer Hakeem Gayden. The concept of the video has been build on the designer’s inspiration for the collection and metaphorically applied on the grand scale to the fashion industry in Chicago.

“FUTURE OF FASHION”

Hakeem’s collection “Blades of Petals” has been inspired by nature. Each piece is representative of a flower, colorful and rich, full of life and vibrant. As flowers that once were simply seeds and needed to be planted and cared for as they grow, the collection has been carefully put together with attention to the smallest details. This collection is symbolic of Hakeem’s own growth and maturity as a fashion designer.

The video takes place in a futuristic post-apocalyptic Chicago, burned with radiation and hit with rapid changes in weather it has become almost inhabitable with breathable air slowly disappearing. It is during these grim times that people have embraced things that have been taken for granted. Fashion.

fashion-in-focus-contentimages-1455482073473476351157058593835474857881

Not knowing how much time they have left to live, they are not wasting any minute of it. Wearing daring designs with vibrant colors has become the norm. Having to wear the masks did not stop them from looking fashionable. The masks have become an accessory and complement the extravagant makeup.

In the video the metaphor of the flower growing out of a seed is applied to the fashion industry in Chicago, and how it is still growing and emerging. The industry is still conservative, however trying to break out of it. Young, up and coming designers slowly, but surely are changing this industry by introducing a new flare. And just like a flower growing from a seed, Chicago’s fashion scene will bloom. Hakeem’s designs are the future of Chicago’s fashion.

3405602_me_in_stained_glass_layout

Video credits
Cast – Aya Jackson, Akosua Manu
Director – Raven
Creative Director – Ignacio Maldonado
Cinematographer – Theophilus Jamal
Story – Raven, Ignacio Maldonado, Hakeem Gayden
Written – Raven
Executive Producer – Raven
Fashion Design – Hakeem Gayden
Mask Accessories Design – Hakeem Gayden
Jewelry Design – Bella Colletta by Christina Bock
Editing and Color Correction – Matt Mantyla
Camera Assistant – Robert Parsons
2nd Camera Assistant – Kristine Kruse
Makeup – Kaori Nik
Original Soundtrack – KINE
Still photography – Julian Favela and Terence Lee

photo3

WEST AND EAST MEET AT A BRIDAL FASHION PHOTOSHOOT AT VERTIGO SKY LOUNGE

Chicago Fashion Connect got a chance to take a look at behind the scenes of a bridal photoshoot at the Vertigo Sky Lounge. The shoot combined two different styles of traditional bridal gowns, western and eastern. Watch the video to see the photoshoot in progress or read on to find out more about the team that put it together and the designers.

Chicago Fashion Connect got a chance to take a look at behind the scenes of a bridal photoshoot at the Vertigo Sky Lounge. The shoot combined two different styles of traditional bridal gowns, western and eastern. Watch the video to see the photoshoot in progress or read on to find out more about the team that put it together and the designers.

The photoshoot was organized by VIP Chicago Brides. Founded by Anita Arsova, the VIP Chicago Brides provides the ultimate “VIP” bridal experience by bringing the hair and makeup services directly to the bride’s location. Services are based on a personalized approach and are customized to each bride’s needs.

Vertigo Sky Lounge located in the heart of downtown on the roof of the Dana Hotel was a great location for a photoshoot. Floor to ceiling windows fill the lounge with light and provide the most amazing view of the city.

Deb and Dave

Charisma is an upscale South Asian fashions boutique located in Westmont. Run by Ritu Boorgu the boutique carries collections that are distinct in styles and silhouettes with traditional and modern embroidery in a variety of fabric combinations. Charisma carries saris for special occasions and events. The boutique also caters to brides that want to have a traditional South Asian wedding. Ritu Boorgu had showed some of the designs at the Latino Fashion Week, which CFC covered in Nov 2011.

Lauren Bridal is a family run business that keeps old fashioned values and aims to ensure their clients have the most memorable day. Laurel Bridal carries many unique elegant European bridal gowns.

05

Models:
Monica Johnson
Rachel Phillips
Lina Survilaite
Michelle Echevarria
Stevie Finedore

Photographers:
Ray Manrique
Emily Gualdoni

Hair:
Anita Arsova

Makeup:
Anita Arsova
Kara Lozanovski
Ivana Triff

Makeup product:
Motives Makeup

Video:
Garrick Peterson